veski unveils new logo and website

25 October

veski has unveiled a new logo and a new look website to reflect the exciting developments taking place across the organisation including an expanded fellowship program and an enhanced program to lift participation rates in science amongst students.

Since veski was established in 2004, the acronym for Victorian Endowment for Science, Knowledge and Innovation, veski, has become a recognised name within the Victorian science and innovation sectors and often stands alone.

Based on this knowledge, the veski board of directors made the decision to develop veski as a standalone brand to position the organisation for its future activities.

The new brand demonstrates innovation through form and colour, engagement through a dynamic graphic language, science and technology through multi-dimensional forms and gradiated colour, and strength through the triangular shape and inter-connecting forms.

As part of the re-branding process, the logo and brand will be applied to a range of printed and electronic communications materials including the veski website.

The revised logo and brand combine elements of the previous branding with enhanced features. The colours were selected to align with some iconic Melbourne brands. The logo is a representative shape of the ‘v’ in veski and Victoria.

Please visit us again as we add new content and features to our website.

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